Mahindra History
Mahindra is one of the most dynamic automakers in the world today, with a 60-year record of quality and innovation. The company has launched nearly a dozen new products in the past 15 years and has partnered with leading U.S., Asian and European automakers on exciting joint ventures and advanced new manufacturing facilities in India.
The longtime leader in India’s utility vehicles market, with a near 50 percent market share, Mahindra now sells its products in more than 25 countries on six continents. In 2010, Mahindra vehicles are scheduled to become the first line of Indian-made automobiles to debut in the United States.
The $6 billion Mahindra Group is one of the top 10 industrial conglomerates in India. Forbes has ranked the Mahindra Group in its Top 200 list of the World’s Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies.
The Mahindra Group’s Automotive Sector is in the business of manufacturing and marketing utility and light commercial vehicles, including three-wheelers. It is the market leader in utility vehicles in India, and currently accounts for about half of India’s utility vehicle production.
Created in 1994 following an organizational restructuring, the Automotive Sector can trace its roots back to 1954. The iconic jeep that led American GIs to victory in World War II is the same vehicle that drove the Mahindra Group to success in its early days. Mahindra & Mahindra Limited, the flagship company of the Group, was set up as a franchise for assembling general purpose utility vehicles from Willy’s USA™.
